Overview

The program develops research questions from an emerging commercial setting. Learners explore the roles of platforms, firms, and presenters, then use an appropriately scoped demand model, case analysis, or quantitative approach. The final work examines assumptions and strategic trade-offs rather than promising commercial performance.

Learning goals and possible work

Proposed learning outcomes for this program example:

  • Translate a commercial phenomenon into a researchable question.
  • Construct and examine a simple model or structured case analysis.
  • Explain assumptions, strategic implications, and limitations.

Illustrative learning sequence

The sequence below illustrates how this program’s content can be organized. Topics, pacing, and project depth are adapted for each offering. This is not an archived record of a specific cohort’s weekly syllabus.

  1. 01Platforms, firms, presenters, and the research context
  2. 02Consumer behavior and a focused research question
  3. 03Reviewing relevant evidence and selecting an approach
  4. 04Demand modeling and explicit assumptions
  5. 05Pricing decisions and channel structure
  6. 06AI and human presenters: scenario comparison
  7. 07Competition and introductory game-theoretic reasoning
  8. 08Model evaluation or quantitative case analysis
  9. 09Sensitivity checks and interpretation
  10. 10Research presentation and an analytical report

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